300+ Free Digital Marketing Certificates & Badges from Google, Meta, HubSpot
This includes over 300 free online certificates and badges offered by leading global companies Google, Meta (Facebook), and HubSpot designed to help learners build strong, job-ready skills in digital marketing.
Each platform provides self-paced, industry-recognized training programs that teach essential marketing tools, platforms, and strategies perfect for students, freelancers, entrepreneurs, and professionals looking to upskill or start a digital marketing career.
Here are a few examples:
The Google Analytics Certification is an official, free credential offered through Google Skillshop, designed to validate your ability to understand and apply Google Analytics to real-world marketing and business scenarios. It demonstrates that you can analyze data, interpret reports, and make data-driven decisions to improve website performance and marketing ROI.
The Google Ads Video Certification — offered through Google Skillshop — is a free, professional credential that validates your expertise in creating, managing, and optimizing video advertising campaigns on YouTube and across Google’s video partner network.
The AI-Powered Performance Ads Certification from Google Skillshop validates your ability to use Google AI tools and automation to plan, create, and optimize high-performing ad campaigns across Search, YouTube, and Display.
The Grow Offline Sales Certification from Google Skillshop trains you to use Google Ads solutions to drive in-store visits and offline conversions. It focuses on helping businesses connect online advertising with real-world sales by using tools like Store Visits, Local Campaigns, and Performance Max for Store Goals.
The Content Marketing Principles for Business course by Semrush teaches the fundamentals of creating and executing effective content strategies. It covers content planning, audience targeting, SEO integration, and performance measurement.
The SEO Certification Course from HubSpot Academy teaches how to optimize websites for search engines and attract organic traffic. It covers keyword research, on-page and off-page SEO, link building, and technical optimization.
The Inbound Course: Get Certified in the Inbound Methodology by HubSpot Academy teaches how to attract, engage, and delight customers using the inbound approach.
The Inbound Marketing Course from HubSpot Academy helps you master strategies to attract and convert leads through valuable content and customer-focused marketing. It covers blogging, SEO, lead nurturing, and marketing automation.
The Meta Certified Digital Marketing Associate certification from Meta Blueprint validates foundational skills in creating and managing ads across Facebook and Instagram. It covers campaign creation, audience targeting, content optimization, and measurement of ad performance.
The Boost Your Marketing With Facebook Pixel course from Meta Blueprint teaches how to track website actions and measure ad performance using the Facebook Pixel. It helps optimize campaigns and improve ROI by understanding audience behavior.
The Ads Manager Fundamentals course via X teaches how to create, manage, and optimize advertising campaigns on the X platform. It covers audience targeting, ad formats, budgeting, and performance measurement to maximize campaign effectiveness.
The Mobile App Campaigns course via X teaches how to promote mobile apps effectively using X’s advertising platform. It covers campaign setup, audience targeting, ad formats, and performance optimization to drive installs and engagement.
The Website Traffic & Sales Campaigns course via X teaches how to drive more visitors to your website and increase conversions using X’s advertising tools. It covers campaign setup, audience targeting, ad optimization, and performance tracking to boost traffic and sales.
These 300+ free digital marketing certificates from Google, Meta, HubSpot, Semrush, and X help learners gain practical, job-ready skills in analytics, SEO, content, social media, and ads. They provide industry-recognized credentials and hands-on experience, making them ideal for students, freelancers, and professionals looking to upskill and boost career opportunities in digital marketing.